Sandy Hook Promise National Say Something Action Week




Media Advisory 

           September 22, 2015            

Press Contact

Nicole Hockley

Sandy Hook Promise



Sandy Hook Promise National Action Week to

Empower Young People to “Say Something” and Save Lives!


National Say Something Week, October 19 – 23, 2015,

teaches youth how to recognize and respond to potential threats



When it comes to acts of violence, including suicide and threats to others, most are communicated in some way before the incident occurs. In fact, in 4 out of 5 school shootings, the attacker told people of his/her plans ahead of time and 70% of people who die by suicide told someone of their intention or gave some type of warning or indication. Imagine how many of these tragedies could be averted if someone said something?


That’s the problem Sandy Hook Promise wants to solve. Their free program, “Say Something”, teaches students in grades 6 -12 how to recognize warning signs, signals and threats, especially in social media, from friends or individuals who may want to hurt themselves or others and then to intervene and Say Something to a trusted adult to get help. The program is based on research conducted by Dr. Dewey Cornell and Dr. Reid Meloy, two leading national experts in threat assessment and intervention.


“Most of the time, warning signs of violence are communicated in advance, such as on social media, or can be observed in a person’s behavior.  Unfortunately, not everyone knows what to do with that information,” said Mark Barden, Managing Director of Sandy Hook Promise and father of 7-year-old Daniel Barden who was killed at Sandy Hook Elementary School.  “Young people are the eyes and ears of their schools and community.  We can teach them how to properly identify and report threats, keeping themselves, their friends and their family safe.  They have the power to save lives.”


All schools and youth organizations are encouraged to register to participate in Say Something Week at and help their students be trained in how to prevent tragedies and “Say Something” to a trusted adult.  By participating they may also be eligible to apply for a special $10,000 “Say Something” award. (Rules and the entry form are on the website.)


“Our Say Something program has the potential to protect thousands of children,” said Nicole Hockley, Managing Director of Sandy Hook Promise and mother of 6-year-old Dylan Hockley who was also killed in the Sandy Hook tragedy.  “We want schools and youth organizations across the country to join us October 19-23 in raising awareness, educating students and the community and saving lives.  Imagine how many families could be spared the agony of losing a loved one if teens knew how to Say Something about their peers who may be threatening to hurt themselves or others.”


Participating schools and youth organizations will be given digital access to no-cost and easy to implement Say Something training materials, presentations and a planning guide. The training can be done in an assembly, classroom or through student leaders and only takes 25-45 minutes. 





About Sandy Hook Promise

Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. We are led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012 that claimed the lives of 20 first-graders and 6 educators. Sandy Hook Promise is focused on preventing gun violence (and all violence) BEFORE it happens by educating and mobilizing parents, schools and communities on mental health and wellness programs that identify, intervene and help at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible non-policy and policy solutions that protect children and prevent gun violence. Our intent is to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise at


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